Alog

ClickPath Fills Keyword to Conversion Analytics Gap for SMBs

2007-04-10T10:52:00.000-07:00

ClickPath Fills Critical Keyword to Conversion Analytics Gap for Small & Medium Size Businesses

Press release, April 10, 2007

ClickPath SMB Helps Businesses Measure Each Phone Call Generated from Paid Search Advertising Efforts—helping Businesses Achieve the Best Return on Their Investment

NEW YORK-- Today, ClickPath launched its new web analytics package -ClickPath SMB- to small and medium sized businesses, extending the industry leading capability of measuring phone responses to keyword search advertising.

ClickPath for large enterprises, and ClickPath SMB are designed specifically to track when a phone call is generated by a paid search and which keyword originated it. Now, any size business can use these award-winning ClickPath technologies to improve its online advertising results.

In order to achieve the best return on their interactive advertising investment, marketers must measure results at the same level that they are spending. In the past, this has been a problem for advertisers that rely on phone calls as their primary call to action because traditional tools lose track of visitors when they pick up the phone. Having successfully solved this measurement problem for large advertisers, ClickPath has now streamlined their solution for smaller business.

Brian Sevy, VP of Interactive Products for ClickPath stated, “We have found that many small to medium sized businesses rely heavily on phone responses to paid search campaigns but lack the analytics to know which keywords are generating calls and which are just burning up their precious SEM budgets. ClickPath SMB is an affordable, easy to implement and use solution that fills this core analytics gap of traditional tools and gives users an accurate view of their advertising effectiveness.”

Using ClickPath SMB supports a fundamental principle - keyword-level tracking is a must for web marketers.

Receive a demonstration of ClickPath solutions at Search Engine Strategies 2007, booth #101 in New York, April 11-12, and at AdTech 2007, booth #6576 in San Francisco, April 25-26.

About ClickPath

Founded in 2003 ClickPath bridges the offline gap between online advertising and offline conversions, tracking phone calls back to the exact keyword(s) that generated them. ClickPath offers a complete online to offline conversion ad tracking solution including the Dynamic Number Insertion platform, call measurement and monitoring infrastructure, and a web analytics interface. Additional information is available at www.clickpath.com, 1-866-856-1538.

ClickPath and ‘It pays to know’ are registered trademarks of Who’s Calling. © Copyright 2007 Who’s Calling, Inc. All rights reserved.

Contacts
ClickPath
Natalia Vinokhodova, Senior Marketing Manager
425-576 6056

6th Sense Analytics Partners with Serena Software

2007-04-10T10:49:00.000-07:00

6th Sense Analytics Partners with Serena Software

Press release

MORRISVILLE -- 6th Sense Analytics, Inc., a pioneer in improving software development metrics, today announced it has joined Serena Software’s Alliance Partner Program and will develop sensors (lightweight data collectors) to support Serena’s application lifecycle management (ALM) solutions. 6th Sense Analytics joins an impressive list of Serena partners and will leverage Serena’s resources and expertise to deliver enhanced value to shared customers.

“Serena’s ALM solutions rely heavily on data to provide visibility, traceability, and auditability of software development projects,” said Kevin Parker, vice president of market development for Serena Software. “Including 6th Sense Analytics as one of our Alliance Partners will give our customers yet another way to seamlessly integrate an immense amount of accurate and timely data to optimize their distributed IT projects and support their decision-making processes. This data-driven, closed loop feedback delivers real value to our customers.”

6th Sense Analytics is a powerful and unique software-as-a-service solution for achieving accurate and consistent visibility across distributed software development projects. 6th Sense automatically and unobtrusively collects activity-based data from developer tools and delivers on-demand analytics to individuals and teams. This delivers insight into the time spent on specific activities, and provides a basis for understanding team effort, productivity and overall project velocity – ensuring software development projects are on time, on budget and on target with business goals. All of this allows software development teams to improve their ability to deliver successful project outcomes, critical to the overall success of a globally distributed software development effort.

“Aligning with companies like Serena Software allows us to demonstrate how automated metrics collection can build upon the value of enterprise solutions like ALM,” said Greg Burnell, co-founder and CEO of 6th Sense Analytics. “By automating one of the most critical aspects of the ALM process, users have an accurate view into exactly where investments are being made, whether processes are being followed, and what’s working and what’s not. Our technology is a perfect match for Serena’s ALM solution.”

With Serena Software solutions, all change-related activities—planning, developing, implementing, monitoring, and enforcing—are integrated across the enterprise to bridge silos of change and create a common frame of reference for business and IT. This approach eliminates the high costs, poor quality, and excessive risks that often result from traditional methods of dealing with change, enabling IT to deliver greater value to the business. At the same time, companies are increasingly working in heterogeneous environments and, until now, lacked visibility between their mainframe and distributed application development environments. By integrating mainframe and distributed application lifecycle management, Serena enables users to visualize the impact of changes before they take place, orchestrate the optimal implementation of those changes, and enforce best practice lifecycle processes across all development activities, regardless of platform or location.

6th Sense Analytics will publish sensors to support Serena’s ALM solution in Q2 2007.

About Serena Software

Serena Software, the Change Governance™ leader, provides software and services to more than 15,000 organizations around the world—including 96 of the Fortune 100 and 90 of the Global 100. Recognized by IDC as the largest software provider focused exclusively on change, Serena offers a new approach to change—Change Governance—that enables businesses to efficiently, consistently, and successfully control change across the enterprise. Serena helps companies capitalize on change to achieve transformative business results. Serena, a portfolio company of Silver Lake Partners, has more than 800 employees worldwide and is headquartered in San Mateo, California, with offices throughout the U.S., Europe, and Asia Pacific. For more information, please visit www.serena.com.

About 6th Sense Analytics

6th Sense Analytics, a pioneer in improving software development metrics, gives developers and managers deep insight into their software development process by delivering accurate metrics without interrupting the software development lifecycle or changing the tools used. The company uses an open and independent architecture that provides visibility into the status of distributed software projects. Founded in 2004 by a team of experienced software development executives, 6th Sense Analytics is a privately held company based near Research Triangle Park, North Carolina.

Book Review: Competing on Analytics: The New Science of Winning published

2007-04-10T10:47:00.000-07:00

Book Review: Competing on Analytics: The New Science of Winning published by Harvard Business School Press

MBAUniverse.com Bureau, Apr 10, 2007

What’s common to Verizon, Dell Computer, Barclays Bank, Harrah’s Entertainment, Marriott and UPS?

Apart from the fact these are all highly successful companies, they are also pioneers in the fast-emerging area of Analytics. Competing on Analytics: The New Science of Winning, written by Thomas Davenport and Jeanne Harris (both of who are associate with Accenture), has just been released by the Harvard Business School Press, and the book highlights how firms are using Analytics and answers critical questions around this domain.

Read the full review of this book from this post at MBAUniverse

Sainsbury's includes data analytics in new Nectar card deal

2007-04-10T10:44:00.000-07:00

Sainsbury's includes data analytics in new Nectar card deal

By Tash Shifrin, Apr 10, 2007

Supermarket giant Sainsbury's has extended its deal with Nectar loyalty card firm LMG to include customer data analytics services.

Sainsbury’s – currently at the centre of a bidding war between would-be purchasers – has been part of LMG’s Nectar card programme since its launch. But the contract renewal is aimed at gaining more insight into customer behaviour as well as providing a reward scheme for regular shoppers.

Read the full news report from here @ Computer World, UK

SVB Analytics Expands 409A Valuation Practice With Acquisition of Rosebud Consulting

2007-04-10T10:38:00.000-07:00

SVB Analytics Expands 409A Valuation Practice With Acquisition of Rosebud Consulting

Expanded Firm Meets Growing Demand for Expert Valuations of Private, Venture-Backed Companies, From Seed Through Late Stage Funding

SAN FRANCISCO, April 10 - SVB Analytics, a subsidiary of SVB Financial Group, today announced it has acquired the IRC 409A valuation practice of Rosebud Consulting, Inc., based in Gloucester, Mass. The acquisition augments SVB Analytics' ability to provide high-quality valuations to venture-backed companies from their earliest stages of funding to just prior to exit.

As part of the same acquisition, SVB Analytics also acquired the IP assets of Corporate Finance Outsourcing, which served as Rosebud's delivery partner. SVB Analytics was formed in 2006 to provide solutions to analytical and administrative problems unique to venture-capital-backed technology and life science companies. The combined firm is one of the largest providers of valuation services to venture-backed technology and life science companies in the country.

The acquisition increases SVB Analytics' capacity to meet growing demand for valuation services from companies affected by IRS Regulation 409A, a market SVB Analytics believes is poised for significant growth.

Enacted in the post-Enron era, IRS 409A is a broad statute governing deferred compensation. The regulation prescribes severe penalties, including a 20% excise tax, for the recipients of stock options issued below fair market value or "in the money." The regulation also requires private companies to analyze and formally value their common stock every 12 months or more frequently if a material event occurs.

The importance of effective 409A compliance has recently been underscored by reports of significant tax bills received by current and former employees of companies involved in the stock options backdating scandal.

"Rosebud's significant success with and focus on early-stage companies supports SVB Analytics' commitment to serving an entrepreneurial firm's entire life cycle," said Jim Anderson, President of SVB Analytics. "The fit between the two companies was all the more compelling because of the high quality of Rosebud's valuation methodology and form of opinion."

"Rosebud has done an extraordinary job in several startups where I'm involved in interpreting the requirements of 409A and providing a framework to think about valuations of early stage companies," said Ray Stata, Chairman of the Board of Analog Devices. "Their work is thorough in researching alternative methodologies, which not only satisfies the regulatory requirements but also helps management to think more clearly about the financial outcomes they are driving to achieve."

"This move is an extremely important step towards continuing to serve our current clients as they grow toward their liquidity events," said Lisa Davis, President of Rosebud Consulting, Inc. "Our focus has been exclusively on early-stage companies; SVB Analytics' breadth of offering and depth of analysis strengthens what we can deliver at a time when quality valuation services are an essential component of effective corporate governance."

The acquisition is SVB Analytics' second since it was founded in February, 2006. In September, the company announced it had acquired a controlling interest in eProsper, Inc. eProsper provides capitalization management, stock plan administration and tools to facilitate accounting for stock options under FAS123R, through its industry-leading, Web-based software, CapMx(TM). These services help private, venture-funded companies manage their equity ownership information with maximum integrity and consistency.

Davis, along with David Dahn, the founder of Corporate Finance Outsourcing, will join SVB Analytics as Managing Directors. In these roles, they'll continue to serve their current clients and help build SVB Analytics' capabilities in providing valuations for early-stage companies.

The company is not disclosing the value of the transaction.

About Rosebud Consulting, Inc.

Rosebud Consulting, Inc. was founded in 2001 by Lisa Davis, a 25-year senior executive veteran in the high technology field. Within her firm, Ms. Davis successfully built two separate thriving practices which provided legal and financial services to more than 225 VC-backed technology firms.

About Corporate Finance Outsourcing, LLC

Corporate Finance Outsourcing, LLC was founded in 2006, by David Dahn,
CPA, a firm focused on propelling the success of early stage companies with
mature-stage financial support. Prior to founding CFO, Mr. Dahn spent 15
years working as a financial executive with high technology firms.

About SVB Analytics

SVB Analytics offers valuation and corporate equity administration
services to SVB Financial Group's core constituencies of private, venture
capital-backed companies and venture capital firms. SVB Analytics' service
offerings include fair market 409A valuations and corporate equity tracking
and administrative services. SVB Analytics is a member of global financial
services firm SVB Financial Group, with SVB Silicon Valley Bank, SVB
Alliant, SVB Capital, SVB Global and SVB Private Client Services, which
serve the unique needs of technology, life sciences and private equity
firms. More information on the company can be found at
http://www.svb.com/svbanalytics.

Disclaimer:

SVB Analytics is a non-bank affiliate of Silicon Valley Bank and a
member of SVB Financial Group. Products and services offered by SVB
Analytics and eProsper are not insured by the FDIC or any other Federal
Government Agency and are not guaranteed by Silicon Valley Bank or its
affiliates. Silicon Valley Bank is a member of the FDIC and the Federal
Reserve and it is the California bank subsidiary of SVB Financial Group,
which is also a member of the Federal Reserve.

SOURCE SVB Analytics

Related links:

http://www.svb.com

http://www.svb.com/svbanalytics/

ioimage Wins Award for Video Analytics in SIA's New Product Showcase

2007-04-10T10:33:00.000-07:00

ioimage Wins Product Achievement Award for Video Analytics in SIA's New Product Showcase

Apr. 10, 2007 12:30 PM

HERZLIYA, Israel, April 10 - ioimage Earns Top Honors for its ioicam mmp100dn, a Cutting Edge 3-Megapixel IP Camera With Built-in Video Analytics Featuring Unique Picture-in-Picture Functionality for Synchronized Tracked-Object Close-up With Full Field of View

ioimage, the pioneer of intelligent video appliances designed for simplicity, received top honors for its ioicam mmp100dn, winning the Product Achievement Award for Video Analytics at the Security Industry Association's New Product Showcase at ISC West, March 27-30, 2007 in Las Vegas.

ioimage received the Product Achievement Award for its newly released ioicam mmp100dn, the latest addition to ioimage's ioicam line of intelligent video cameras. The ioicam mmp100dn, a 3-megapixel intelligent video camera with unique picture-in-picture (PiP) capabilities for synchronized analytics visualization, features wide-area coverage, day/night capabilities, and electronic pan, tilt and zoom (PTZ) functionality. Combining powerful built-in analytics, which provide a high probability of detection (PoD) and extremely low false alarm rate, with electronic PTZ functionality, the mmp100dn enables automatic detection and autonomous tracking of intruders, vehicles and other threats.

More than 90 new products and services were submitted for the New Product Showcase. For this year's SIA New Product Showcase, 19 judges representing a cross-section of the industry spent nearly two full days evaluating contest entries for innovation, product features, pricing and functionality. The judges included corporate security directors, systems integrators and editors from leading security industry trade publications.

"ioimage is truly honored to have been chosen for the SIA New Product Showcase Product Achievement Award for Video Analytics," said Roni Kass, CEO of ioimage. "We've worked extremely hard to design this innovative intelligent IP camera and this award is a testament to our commitment to deliver easy to install, deploy and operate intelligent video solutions."

SIA President Bill Gorski, Siemens Building Technologies, NPS Committee Chair Sandra Jones, Sandra Jones and Co., and SIA Executive Director Richard Chace unveiled the winners at the March 28 awards ceremony.

About ioimage

ioimage, the pioneer of intelligent video appliances, provides high-performance video encoders and cameras with built-in analytics, designed and packaged for simplicity. ioimage offers a new approach to video security by transforming surveillance into a proactive, event-driven process. Founded in 2000, ioimage uses networked, DSP-based devices for real-time detection, alert and tracking of intruders, vehicles and other threats, leading to enhanced safety and security for government, public and commercial organizations. For further information, visit http://www.ioimage.com/.

About SIA

The Security Industry Association (SIA) is an international trade association representing electronic and physical security product manufacturers, specifiers, and service providers. SIA promotes growth and professionalism within the security industry by providing education, research, technical standards and representation and defense of its members' interests. SIA is the sole sponsor of the International Security Conference and Exhibitions (ISC EXPOs). For details visit http://www.siaonline.org/.

For international media inquiries, contact: Fiona Ungar Marketing Communications Manager Tel: +972-9-954-6003. For US media inquiries, contact: Chelsie Woods ioimage Public Relations Tel: +1-207-510-0029.

Ioimage Ltd
CONTACT: For international media inquiries, contact: Fiona Ungar,
Marketing Communications Manager, Tel: +972-9-954-6003
For US media inquiries, contact: Chelsie Woods, ioimage Public Relations,
Tel: +1-207-510-0029

Alog, the Analytics Blog started

2007-04-10T09:13:00.000-07:00

Alog, the Analytics blog will provide insights and updates on the applications of analytics in various domains.