Tuesday, April 10, 2007
Sainsbury's includes data analytics in new Nectar card deal
Sainsbury's includes data analytics in new Nectar card deal
By Tash Shifrin, Apr 10, 2007
Supermarket giant Sainsbury's has extended its deal with Nectar loyalty card firm LMG to include customer data analytics services.
Sainsbury’s – currently at the centre of a bidding war between would-be purchasers – has been part of LMG’s Nectar card programme since its launch. But the contract renewal is aimed at gaining more insight into customer behaviour as well as providing a reward scheme for regular shoppers.
Read the full news report from here @ Computer World, UK
By Tash Shifrin, Apr 10, 2007
Supermarket giant Sainsbury's has extended its deal with Nectar loyalty card firm LMG to include customer data analytics services.
Sainsbury’s – currently at the centre of a bidding war between would-be purchasers – has been part of LMG’s Nectar card programme since its launch. But the contract renewal is aimed at gaining more insight into customer behaviour as well as providing a reward scheme for regular shoppers.
Read the full news report from here @ Computer World, UK
Labels: consumer-behaviour, marketing, retail, uk
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